Détails de l'annonce
Organisation : SB OverSeas
Site web : http://www.sboverseas.org
Adresse email : volunteers@sboverseas.org
Lieu de l'emploi : Brussels /
Fichier :sb_overseas_job_description_-_digital_fundraising_intern.pdf
Type d'emploi : Contrat à durée déterminée
Type de contrat : Temps plein
Fonction : Communication
Date de publication : 10/12/2018
Date limite : 14/02/2019
Profil
- Experience of digital marketing in the not-for-profit sector, preferred
Experience using Google Ad Words, Google analytics, Facebook Business Manager, essential
Experience working with email marketing and e-commerce platforms considered an asset
Experience managing the strategic development and delivery of digital advertising, marketing and
fundraising campaigns
Excellent project management skills
Budget management experience
Experience of working with fundraising databases; knowledge of Raiser’s Edge is an advantage
Ability to recruit and manage third party agencies
Proven ability to analyse campaign results and recommend improvements
Excellent awareness of industry best practice and a proven track record of innovation
Excellent copy-writing and proof-reading
Good image and video editing skills
Good interpersonal, team-working and negotiation skills
Excellent organisational skills with the ability to carry out different tasks simultaneously and to prioritise time and resources accordingly
Commitment to the aims and values of SB and a willingness and ability to manage administration.
Description
SB Overseas is a young non profit, non-governmental organisation based in Brussels, Belgium. Founded in 2013, SB Overseas provides direct and urgent humanitarian aid to civilians in conflict zones in Syria and refugee camps in neighbouring countries. We give hope and opportunity to women and children whose lives have been torn apart by conflict by providing education, emergency aid and by fostering empowerment for refugees in Lebanon and Belgium.
The Digital Fundraising Officer is responsible for maximising income from online channels, including the recruitment of new supporters and the development of relationships with existing supporters, using the internet and other digital distribution channels.
Possibility to apply for a scholarship which provides you with accommodation in Brussels and a monthly stipend, please apply through this link or contact us for more information: http://www.eurodyssee.eu/fr/traineeship-offers/backend/detail-des-offre-des-stage.html?tx_ameosedtraineeflow_pi13%5Buid%5D=8222
Main tasks and responsibilities
Strategy and Management
Develop and implement an evolving digital marketing strategy with the objective of acquiring new donors and developing and maintaining relationships with current ones; maximising all digital marketing channels and online content, and integrating with offline communications, campaigns and appeals.
Manage, develop and identify relationships with a range of external partners and creative agencies.
Oversee the digital fundraising marketing budget across all digital marketing channels in order to maximise income and return on investment and optimise online donor journeys.
Manage and continually optimise web advertising campaigns (display and paid social), from initial brief through copy and design development to final delivery.
Manage the media planning and booking of all web advertising campaigns, working with internal colleagues and external agencies to maximise ROI from individual and regular donations.
Manage fundraising e-mail campaigns and e-mail platform. This includes scheduling of activity, targeting (in collaboration with fundraising), commissioning content and selection of imagery and multimedia (in collaboration communications), layout and design. Acquiring new email subscribers (who can become donors) is a major focus.
Analysis and Initiative
Continuously monitor and report on strategy, campaigns and the SB overseas website to ensure that set objectives, targets and return on investments ROI are being met; implement and advise changes if not –knowledge of Google Analytics and the ability to report to internal stakeholders is essential.
Identify opportunities across all digital marketing channels, identifying options that can target new audiences, increase income and deliver strong ROIs from individual and regular donations.
Planning and Organisation
Manage and continually optimise paid search campaigns in Google, to drive quality traffic and maximise the number and value of individual and regular donations made online, meeting expenditure, income and return on investment targets.
Keep up to date with industry innovation and development, testing new channels, content and messaging, where possible, to ensure that the correct mix is implemented -keep up to date with developments and trends in digital / digital marketing / fundraising / non-profit sector.
Continuously develop multi-variate testing plans to optimize digital marketing channels and SB website; study results and implement changes based on these.
Other
·Work with the fundraising team to ensure that the routes to donation perform as effectively as possible to improve conversion rates and to also identify and implement new online routes to donate.
Special Notes
This Job Description is only a summary of the typical functions of this position and not an exhaustive or comprehensive list of all possible job responsibilities and duties. Accordingly, the responsibilities and duties of the job holder might differ from those outlined in this Job Description and the other duties, as assigned, might be part of the job due to the organizational and operational needs.